Daniel Marsh

Daniel Marsh covers AI software that small businesses actually buy: website builders, chat platforms, writing tools and automation suites. He spent ten years as an IT consultant for small and mid-sized companies, where most of his job was choosing between SaaS tools and living with the consequences. That experience shaped how he reviews: not “does it look impressive in a demo”, but “what is this like on day 30, when the invoice arrives”.

He scores every product against a fixed rubric — setup time, output quality, pricing fairness, support and lock-in risk — and never accepts vendor-provided test accounts billed to the vendor until the review is finished. If a tool wins a comparison, you can check the rubric and see exactly which categories it won.